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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Hatzithomas, Leonidas"
~subject:"Werbewirkung"
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Werbewirkung
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Hatzithomas, Leonidas
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International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
2
Journal of customer behaviour
1
Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
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