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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Jaitly, Rahul Chander"
~person:"Nim, Dheeraj"
~subject:"Brand image"
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Brand image
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Brand management
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brand awareness
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Jaitly, Rahul Chander
Nim, Dheeraj
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International journal of internet marketing and advertising : IJIMA
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Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
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