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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
101
Online-Marketing
101
Consumer behaviour
99
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Social Web
74
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74
Advertising effects
65
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
758
SpringerLink / Bücher
377
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of advertising research
325
Journal of marketing communications
317
Journal of retailing and consumer services
281
Journal of advertising : official publication of the American Academy of Advertising
250
European journal of marketing : EJM
249
International journal of advertising : the quarterly review of marketing communications
249
Journal of strategic marketing
242
NBER working paper series
237
International journal of advertising : the review of marketing communications
234
Psychology & marketing
221
Journal of marketing management : MM
218
Journal of the Academy of Marketing Science
206
Working paper / National Bureau of Economic Research, Inc.
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
202
NBER Working Paper
199
International journal of industrial organization
198
Journal of marketing
192
Europäische Hochschulschriften / 5
182
Discussion paper / Centre for Economic Policy Research
172
Management science : journal of the Institute for Operations Research and the Management Sciences
169
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
164
Journal of marketing research : JMR
159
European Journal of Marketing
156
Journal of promotion management : JPM
147
Marketing intelligence & planning
129
Marketing letters : a journal of research in marketing
129
The journal of business & industrial marketing
125
Gabler Edition Wissenschaft
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Marketing theory
118
Marketing : ZFP ; journal of research and management
116
Journal of promotion management : innovations in planning and applied research
109
Tourism management : research, policies, practice
109
Economics letters
108
Marketing Intelligence & Planning
108
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1
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
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2
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
3
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
4
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
5
Effects of suspicion on the perception of online referrals : the role of congruity and message sidedness
Pütz, Christoph
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011742795
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6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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8
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
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9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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10
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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