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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Quantifying the long-term effect of social media
Mathur, Manisha - In: International journal of internet marketing and … 12 (2018) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios; Dimitriadis, Sergios; Koritos, Christos - In: International journal of internet marketing and … 12 (2018) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
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Cross cultural issues in e-advertising
Lee, Wei-Na (contributor) - In: International journal of internet marketing and … 3,2 (2006)
Persistent link: https://www.econbiz.de/10004933323
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Ethical issues in electronic marketing and advertising
MATTSSON, JAN (contributor) - In: International journal of internet marketing and … 3,1 (2006)
Persistent link: https://www.econbiz.de/10004933324
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Breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris (contributor) - In: International journal of internet marketing and … 4,2/3 (2008)
Persistent link: https://www.econbiz.de/10004933326
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Selected papers on e-marketing : from the thirty-fifth European Marketing Academy Conference
Avlonitis, George J. (contributor) - In: International journal of internet marketing and … 4,1 (2007)
Persistent link: https://www.econbiz.de/10004933327
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Conceptual and operative aspects of e-merchandising
Martínez, Inmaculada J.; Aguado, Juan Miguel - In: International journal of internet marketing and … 4 (2007/08) 2/3, pp. 197-212
Persistent link: https://www.econbiz.de/10003651623