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The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel; Borges, Ana Pinto; Vieira, Elvira … - In: International journal of internet marketing and … 18 (2023) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
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Why follow beauty bloggers? : an investigation with Brazilian consumers
Costa, Ana Maria Boa Morte; Troccoli, Irene Raguenet; … - In: International journal of internet marketing and … 15 (2021) 3, pp. 281-301
Persistent link: https://www.econbiz.de/10012598984
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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The effects of cultural differences on social media behaviour
Guftométros, Myron; Guerreiro, João Pedro Silva Martins - In: International journal of internet marketing and … 15 (2021) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
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Why shop on social media? : a systematic review
Oliveira, Carlos; Garcia, Ana Cristina Bicharra; Diirr, … - In: International journal of internet marketing and … 16 (2022) 4, pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
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Quantifying the long-term effect of social media
Mathur, Manisha - In: International journal of internet marketing and … 12 (2018) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
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The paradigm of WhatsApp campaign management : breaking the vicious cycle of traditional campaigns
Theerthaana, P. - In: International journal of internet marketing and … 12 (2018) 2, pp. 138-158
Persistent link: https://www.econbiz.de/10011859037
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How should marketers deal with growth pattern changes in viral marketing campaigns?
Sohn, Kyongsei; Canbolat, Mustafa S.; Gardner, John T. - In: International journal of internet marketing and … 11 (2017) 2, pp. 137-157
Persistent link: https://www.econbiz.de/10011741656