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~isPartOf:"International journal of management practice : IJMP"
~isPartOf:"Latin American business review : journal of the Business Association of Latin American Studies (BALAS)"
~person:"Rajagopal"
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International journal of management practice : IJMP
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
International journal of leisure and tourism marketing : IJLTM
8
International journal of business competition and growth : IJBCG
7
International journal of business innovation and research
7
International journal of business excellence
5
Marketing Working Papers
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Premier reference source
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Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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Microeconomics
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2007 Business & Economics Society International Conference ; Vol. 2
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Advances in business information systems and analytics (ABISA) book series
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Consumer Behavior Collection
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Dexterity in global business : a cross-dimensional analysis
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Global Business and Economics Review
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Global business & economics review
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International Journal of Economics and Business Research
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International journal of business excellence : IJBEX
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International journal of economics and business research
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of retail & distribution management
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International journal of services and operations management
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International journal of services and operations management : IJSOM
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Journal of customer behaviour
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Marketing intelligence & planning
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New econometric modelling research
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Qualitative market research : an international journal
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Springer eBooks / Business and Management
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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2
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
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