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~isPartOf:"International journal of management practice : IJMP"
~person:"Rajagopal"
~subject:"Retail trade"
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International journal of management practice : IJMP
2007 Business & Economics Society International Conference ; Vol. 2
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Global economic studies series
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International journal of business innovation and research
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International journal of electronic marketing and retailing : IJEMR
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International journal of productivity and quality management : IJPQM
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International journal of retail & distribution management
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Journal of international consumer marketing
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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
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pp. 306-323
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