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Internal marketing : focus on practice
Anosike, Uchenna Paschal; Ahmed, Pervaiz Khalid - In: International journal of management practice : IJMP 3 (2008/09) 4, pp. 369-382
Persistent link: https://www.econbiz.de/10003882808
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Entrepreneurial marketing in creative art based businesses
Toghraee, Mohamad Taghi; Rezvani, Mehran; Mobaraki, … - In: International journal of management practice : IJMP 11 (2018) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10011989054
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Exploring the antecedents of marketing-operations interface quality and competitive aggressiveness
Jha, Sumi; Bhattacharyya, Som Sekhar - In: International journal of management practice : IJMP 11 (2018) 2, pp. 218-232
Persistent link: https://www.econbiz.de/10011860752