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~isPartOf:"International journal of management practice : IJMP"
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International journal of management practice : IJMP
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IIM-IIITB-INAIS Paper Writing Workshop, IIM Bangalore, March 2020
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Media mix : a pragmatic solution for advertising complexities
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of management practice : IJMP
4
(
2010/11
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10009010474
Saved in:
2
Media mix : a pragmatic solution for advertising complexities
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of management practice : IJMP
4
(
2010/11
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10009858470
Saved in:
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