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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
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