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~isPartOf:"International journal of management reviews : IJMR"
~isPartOf:"Journal of business research : JBR"
~person:"Henneberg, Stephan"
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Beziehungsmarketing
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Customer attractiveness
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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia
;
Thiesbrummel, Christoph
;
Henneberg, Stephan
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 723-734
Persistent link: https://www.econbiz.de/10010496140
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