Narrow search
Showing 1 - 7 of 7
Cover Image
How eWord of Mouth valences affect price perceptions
Liang, Wai Ki; Corkindale, David - In: International journal of market research 61 (2019) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10012171934
Cover Image
Multidimensional green brand equity : a cross-cultural scale development and validation study
Ishaq, Muhammad Ishtiaq - In: International journal of market research 63 (2021) 5, pp. 560-575
Persistent link: https://www.econbiz.de/10012625167
Cover Image
Children's influence on parental purchase decisions : scale development and validation
Dikcius, Vytautas; Urbonavicius, Sigitas; … - In: International journal of market research 62 (2020) 4, pp. 449-467
Persistent link: https://www.econbiz.de/10012308946
Cover Image
Consumer relationship proneness revisited : a multidimensional formative measure
Bahia, Kamilia - In: International journal of market research 62 (2020) 6, pp. 758-779
Persistent link: https://www.econbiz.de/10012309077
Cover Image
Can the youth materialism scale be used across different countries and cultures?
Zawadzka, Anna Maria; Nairn, Agnès; Lowrey, Tina M.; … - In: International journal of market research 63 (2021) 3, pp. 317-334
Persistent link: https://www.econbiz.de/10012521390
Cover Image
Processing fluency scale development for consumer research
Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: International journal of market research 63 (2021) 3, pp. 353-367
Persistent link: https://www.econbiz.de/10012521394
Cover Image
Shopping cues : conceptualization, scale development, and validation
Ahmed, Sohel; Ding Hooi Ting - In: International journal of market research 62 (2020) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10012173371