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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Argyriou, Evmorfia
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International journal of market research : JMRS ; the journal of the Market Research Society
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The relationship between corporate websites and brand equity: A conceptual framework and research agenda
Argyriou, Evmorfia
;
Kitchen, Philip J.
;
Melewar, T.C.
- In:
International journal of market research : JMRS ; the …
48
(
2006
)
5
,
pp. 575-600
Persistent link: https://www.econbiz.de/10007297065
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2
Book reviews - Introducing LISREL: A guide for the uninitiated
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
;
Neil, David
- In:
International journal of market research : JMRS ; the …
43
(
2001
)
4
,
pp. 453
Persistent link: https://www.econbiz.de/10006696265
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