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Picking winners : new product concept testing with item response theory
Li, Chunyu; Peng, Ling; Cui, Geng - In: International journal of market research : JMRS ; the … 59 (2017) 3, pp. 335-353
Persistent link: https://www.econbiz.de/10011742405
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The comparative impact of critics and consumers : applying the generalisability theory to online movie ratings
Peng, Ling; Cui, Geng; Li, Chunyu - In: International journal of market research : JMRS ; the … 55 (2013) 3, pp. 413-436
Persistent link: https://www.econbiz.de/10009762377
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Implementing neural networks for decision support in direct marketing
Cui, Geng; Wong, Man Leung - In: International journal of market research : JMRS ; the … 46 (2004) 2, pp. 235-254
Persistent link: https://www.econbiz.de/10006693455