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International journal of market research : JMRS ; the journal of the Market Research Society
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Value co-creation : literature review and proposed conceptual framework
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 571-603
Persistent link: https://www.econbiz.de/10011443606
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