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Qualitative data analysis software : will it ever become mainstream? ; evidence from Spain
Cambra-Fierro, Jesús; Wilson, Alan M. - In: International journal of market research : JMRS ; the … 53 (2011) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10008909618
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Attitudes towards customer satisfaction measurement in the retail sector
Wilson, Alan - In: International journal of market research : JMRS ; the … 44 (2002) 2, pp. 213-222
Persistent link: https://www.econbiz.de/10006695671
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Book review - ESOMAR market research handbook, fifth edition
Wilson, Alan - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 559
Persistent link: https://www.econbiz.de/10008210216
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Book review - ESOMAR market research handbook, fifth edition
Wilson, Alan - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 559
Persistent link: https://www.econbiz.de/10008210775
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Book reviews - Ethnography for marketers: A guide to consumer immersion
Mariampolski, Hy; Wilson, Alan - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 801-804
Persistent link: https://www.econbiz.de/10007888398