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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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Comparing approaches to elicit brand attributes both face-to-face and online
Hogan, Samantha; Romaniuk, Jenni; Faulkner, Margaret - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 57-78
Persistent link: https://www.econbiz.de/10011472540
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A new tool for pre-testing direct mail
Faulkner, Margaret; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
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A new tool for pre-testing direct mail
Faulkner, Margaret; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 469-490
Persistent link: https://www.econbiz.de/10008210220
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A new tool for pre-testing direct mail
Faulkner, Margaret; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 469-490
Persistent link: https://www.econbiz.de/10008210779
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The importance of social motives for watching and interacting with digital television
Bellman, Steven; Schweda, Anika; Varan, Duane - In: International journal of market research : JMRS ; the … 52 (2010) 1, pp. 67-87
Persistent link: https://www.econbiz.de/10003944384