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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
International Journal of Wine Business Research
28
Journal of advertising research
13
Asia Pacific journal of marketing and logistics
9
International journal of wine business research : IJWBR
9
Journal of retailing and consumer services
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Journal of advertising : official publication of the American Academy of Advertising
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Mitigation and Adaptation Strategies for Global Change
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Comparing approaches to elicit brand attributes both face-to-face and online
Hogan, Samantha
;
Romaniuk, Jenni
;
Faulkner, Margaret
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 57-78
Persistent link: https://www.econbiz.de/10011472540
Saved in:
3
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
Saved in:
4
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 469-490
Persistent link: https://www.econbiz.de/10008210220
Saved in:
5
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10008210779
Saved in:
6
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
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