//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~language:"eng"
~subject:"Werbewirkung"
~subject:"Werbung"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Werbung
Advertising
2
Advertising effects
2
Arzneimittel
2
Direct marketing
2
Direktmarketing
2
Pharmaceutical industry
2
Pharmaceuticals
2
Pharmaindustrie
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliographie
Collection of articles of several authors
Article in journal
22
Aufsatz in Zeitschrift
22
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
Language
All
English
Author
All
Mukherjee, Avinandan
2
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
Advances in advertising research
10
Journal of advertising : official publication of the American Academy of Advertising
9
Research
7
European Advertising Academy
4
Europäische Kulturen in der Wirtschaftskommunikation
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advertising and consumer psychology
3
Advances in international marketing
2
Gabler Research
2
Journal of advertising research
2
Journal of business research : JBR
2
Marketing and consumer psychology series
2
Age of access? - Grundfragen der Informationsgesellschaft
1
An Elgar research collection
1
Approaches to semiotics
1
Black studies
1
Business / Economics
1
Culture, media and identities
1
Dimensions of international business
1
ERIM report series research in management
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
European Advertising Academy / Research
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
GIS - Geographical information systems series
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / European Advertising Academy
1
Handbooks in communication and media
1
Health marketing quarterly
1
Historical urban studies
1
International journal of electronic commerce : IJEC
1
International journal of pharmaceutical and healthcare marketing
1
International journal of sport management and marketing : IJSMM
1
Jossey-Bass business & management series
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pharmaceutical direct-to-consumer
advertising
; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
2
Pharmaceutical direct-to-consumer
advertising
; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->