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International journal of product development : IJPD
Marketing Science
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
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Transforming brand core values into perceived quality : a Volvo case study
Stylidis, Kostas
;
Hoffenson, Steven
;
Rossi, Monica
; …
- In:
International journal of product development : IJPD
24
(
2020
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10012206353
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Defining authenticity in product design
Kristav, Per
- In:
International journal of product development : IJPD
21
(
2016
)
2/3
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011648772
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