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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of historical research in marketing"
~person:"Karray, Salma"
~subject:"Werbung"
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International journal of production economics
Journal of historical research in marketing
European journal of operational research : EJOR
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The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
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