//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of historical research in marketing"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Brand management
37
Markenführung
37
Branding history
14
Economic history
13
Wirtschaftsgeschichte
13
Advertising
12
Brand
12
Markenartikel
11
Consumer behaviour
9
Geschichte
9
Handelsmarke
9
History
9
Konsumentenverhalten
9
Store brand
9
Advertising history
8
Einzelhandel
7
Game theory
7
Marketing history
7
Retail trade
7
Spieltheorie
7
Lieferkette
6
Supply chain
6
Business history
5
Preismanagement
5
Pricing strategy
5
Unternehmensgeschichte
5
Brand image
4
Fashion
4
Italien
4
Italy
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Mode
4
Supply chain management
4
Advertising industry
3
Bekleidungsindustrie
3
Clothing industry
3
Design
3
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Amrouche, Nawel
1
Battilani, Patrizia
1
Bertagnoni, Giuliana
1
Crettez, Bertrand
1
Galluzzo, Anthony
1
Hayek, Naila
1
Henning, Robert A.
1
Howard, Vicki
1
Howells, Katherine Margaret
1
Karray, Salma
1
Martín Herrán, Guiomar
1
Moir, Alistair
1
Moore, Jonathan Allen
1
Neuburger, Mary
1
O'Connor, John Philip
1
Read, Eve
1
Towne, Sophie
1
Witkowski, Terrence H.
1
Yan, Ruiliang
1
Zaccour, Georges
1
more ...
less ...
Published in...
All
International journal of production economics
Journal of historical research in marketing
International journal of advertising : the review of marketing communications
31
Journal of business research : JBR
28
Journal of marketing communications
26
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : JPM
14
Journal of advertising
13
Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Psychology & marketing
9
SpringerLink / Bücher
9
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
European Advertising Academy
3
European journal of marketing
3
Global business review
3
International marketing review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global fashion marketing : JGfM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
11
-
12
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
12
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->