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Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of quality and service sciences 2 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
Cover Image
Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of quality and service sciences 2 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10009890264