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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gill, Tripat"
~person:"Kamakura, Wagner A."
~person:"Yildirim, Gokhan"
~subject:"United States"
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THE SElKATSUSHA AND THE FIGHT...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Is there a mere categorization effect in investment decisions?
Lewis, David
;
Gill, Tripat
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 232-235
Persistent link: https://www.econbiz.de/10011490921
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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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