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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
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Incumbent defense strategies against new product entry
Gatignon, H.; Robertson, T.S.; Fein, A.J. - In: International journal of research in marketing : IJRM ; … 14 (1997) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10006205394
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Specifying competitive effects in diffusion models: An empirical analysis
Parker, P.; Gatignon, H. - In: International journal of research in marketing : IJRM ; … 11 (1994) 1, pp. 17-40
Persistent link: https://www.econbiz.de/10006220717
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Editorial
Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 23 (2006) 4, pp. 333-334
Persistent link: https://www.econbiz.de/10007396062
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List of occasional reviewers#82122004
Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 22 (2005) 1, pp. 101
Persistent link: https://www.econbiz.de/10006162445
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Editorial
Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10006166430
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Editorial
Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 187-190
Persistent link: https://www.econbiz.de/10006179555
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Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: Past, present and future"
Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 17 (2000) 2, pp. 209-214
Persistent link: https://www.econbiz.de/10006184639
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Erratum to Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's “The Chilling Effects of Network Externalities” [Intern. J. of Research in Marketing, Volume 27 (2010) 16–...
Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 198-199
Persistent link: https://www.econbiz.de/10008427699