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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Faculty & research / Insead : working paper series
23
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
13
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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
Saved in:
2
The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
Saved in:
3
Incumbent defense strategies against new product entry
Gatignon, H.
;
Robertson, T.S.
;
Fein, A.J.
- In:
International journal of research in marketing : IJRM ; …
14
(
1997
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10006205394
Saved in:
4
Specifying competitive effects in diffusion models: An empirical analysis
Parker, P.
;
Gatignon, H.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
1
,
pp. 17-40
Persistent link: https://www.econbiz.de/10006220717
Saved in:
5
Editorial
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
4
,
pp. 333-334
Persistent link: https://www.econbiz.de/10007396062
Saved in:
6
List of occasional reviewers#82122004
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
1
,
pp. 101
Persistent link: https://www.econbiz.de/10006162445
Saved in:
7
Editorial
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
21
(
2004
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10006166430
Saved in:
8
Editorial
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
3
,
pp. 187-190
Persistent link: https://www.econbiz.de/10006179555
Saved in:
9
Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: Past, present and future"
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 209-214
Persistent link: https://www.econbiz.de/10006184639
Saved in:
10
Erratum to Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's “The Chilling Effects of Network Externalities” [Intern. J. of Research in Marketing, Volume 27 (2010) 16–...
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 198-199
Persistent link: https://www.econbiz.de/10008427699
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