Narrow search
Showing 1 - 10 of 32
Cover Image
Ethical notions about the general applicaton of marketing-techniques, derived from Jürgen Habermas' theory of human action
Toledo, K. van - In: International journal of research in marketing : IJRM ; … 3 (1986) 2, pp. 95-103
Persistent link: https://www.econbiz.de/10001041169
Cover Image
Online marketing : when to offer a refund for advanced sales
Wu, Meng; Teunter, Ruud H.; Zhu, Stuart X. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 471-491
Persistent link: https://www.econbiz.de/10012134273
Cover Image
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Cover Image
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi; Worm, Stefan; Palmatier, Robert W. - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Cover Image
Special section on enhancing sales force productivity
In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 46-82
Persistent link: https://www.econbiz.de/10003960745
Cover Image
Performance implications of sales strategy : the moderating effects of leadership and environment
Panagopoulos, Nikolaos G.; Aulōnitēs, Geōrgios I. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10003960751
Cover Image
Probalistic selling vs. markdown selling : price discrimination and management of demand uncertainty in retailing
Rice, Dan Hamilton; Fay, Scott A.; Cie, Jinhong - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 147-155
Persistent link: https://www.econbiz.de/10010400712
Cover Image
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S. - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Cover Image
Negotiating when outnumbered : agenda strategies for bargaining with buying teams
Patton, Charles; Balakrishnan, P. V. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 280-291
Persistent link: https://www.econbiz.de/10009613715
Cover Image
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine; Homburg, Christian; Hildesheim, Andreas - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 462-479
Persistent link: https://www.econbiz.de/10011734893