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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Estimating the sales potential of a new heating system : an "inverted" Lancaster approach
Verbruggen, Aviel
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 289-302
Persistent link: https://www.econbiz.de/10001084185
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