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Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert; Hüttl-Maack, Verena - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
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A closer look at similarity : the effects of perceived similarity and conjunctive cues on brand extension evaluation
Gierl, Heribert; Hüttl-Maack, Verena - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10009238546
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A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation
Gierl, Heribert; Huettl, Verena - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10009133488
Cover Image
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert; Huettl, Verena - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 225-236
Persistent link: https://www.econbiz.de/10008451604