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Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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Antecedents and financial impacts of building brand love
Nguyen, Hang T.; Feng, Hui - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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Advances in international marketing
Douglas, Susan P. - In: International journal of research in marketing : IJRM ; … 9 (1992) 4, pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
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A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.; Uppal, Abhinav; Sharma, Amalesh; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
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Introduction: global marketing strategy
Kannan, P. K. - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
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Customer-based execution strategy in a global digital economy
Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
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The future of private-label markets : a global convergence approach
Gielens, Katrijn; Dekimpe, Marnik G.; Mukherjee, Anirban; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
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How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
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Advertising and price competition in a manufacturer-retailer channel
Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716
Persistent link: https://www.econbiz.de/10011758132