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Introduction: global marketing strategy
Kannan, P. K. - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
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Reflections from (past) editors
Kannan, P. K.; Hung, Iris W.; Reinartz, Werner J. - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 805-806
Persistent link: https://www.econbiz.de/10013191758
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Introduction to the special section: research for the new normal
Kannan, P. K. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 441-442
Persistent link: https://www.econbiz.de/10012494686
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Digital marketing : a framework, review and research agenda
Kannan, P. K.; Li, Hongshuang - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
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The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.; Reinartz, Werner J.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
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Leading IJRM on the path to prominence
Kannan, P. K.; Hung, Iris; Reinartz, Werner J.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012016486
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A message from the incoming editor
Kannan, P. K. - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 536-537
Persistent link: https://www.econbiz.de/10011956584
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A model of retail format competition for non-durable goods
Bhatnagar, Amit; Ratchford, Brian T. - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 39-60
Persistent link: https://www.econbiz.de/10006166427