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Is 1/10 > 10/100? : the effect of denominator salience on perceptions of of base rates of health risk
Raghubir, Priya - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 327-334
Persistent link: https://www.econbiz.de/10003793615
Cover Image
Is 1-10 > 10-100? The effect of denominator salience on perceptions of base rates of health risk
Raghubir, Priya - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 327-334
Persistent link: https://www.econbiz.de/10008146835
Cover Image
Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk
Raghubir, Priya - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 327-335
Persistent link: https://www.econbiz.de/10008893101