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Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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Reaping relational rewards from corporate social responsibility : the role of competitive positioning
Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10003562026
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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.; Heath, Timothy B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
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Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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The impact of an exciting store environment on consumer pleasure and shopping intentions
Holmqvist, Jonas; Lunardo, Renaud - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 117-119
Persistent link: https://www.econbiz.de/10010517005
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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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Consumer responses to combined arousal-inducing stimuli
Das, Gopal; Hagtvedt, Henrik - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 213-215
Persistent link: https://www.econbiz.de/10011490896