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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
1,457
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343
Springer eBook Collection
326
Journal of business research : JBR
324
Springer eBook Collection / Business and Economics
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Europäische Hochschulschriften / 5
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Industrial marketing management : the international journal for industrial and high-tech firms
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129
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Journal of marketing communications
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essentials
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Journal of marketing
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Gabler Research
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Marketing intelligence & planning
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Neue betriebswirtschaftliche Forschung : Nbf
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Innovatives Markenmanagement
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Erfurter Hefte zum angewandten Marketing
60
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
56
Springer Gabler Research
56
Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
Special issue on competition and marketing
Heil, Oliver P.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
18,1/2
(
2001
)
Persistent link: https://www.econbiz.de/10004708817
Saved in:
2
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
Saved in:
3
Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
Saved in:
4
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
Saved in:
5
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Saved in:
6
The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael
;
Di Benedetto, C. Anthony
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
Saved in:
7
What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
Saved in:
8
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
9
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
10
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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