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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
HEC Paris research paper series
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Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Michalek, Jeremy J.
;
Ebbes, Peter
;
Adigüzel, Feray
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009007254
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2
Sampling designs for recovering local and global characteristics of social networks
Ebbes, Peter
;
Huang, Zan
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011596977
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3
Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
Michalek, Jeremy J.
;
Ebbes, Peter
;
Adigüzel, Feray
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10008888965
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