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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin
;
Gu, Yangjie
;
Pham, Michel T.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
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2
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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