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The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska; Özturan, Peren; Verlegh, Peeter - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie; Xie, Ying; Chen, Xingyu - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen; Schnittka, Oliver; Sattler, Henrik; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
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Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
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Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.; Bonezzi, Andrea; De Angelis, Matteo - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
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Reward-scrounging in customer referral programs
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989