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The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael; Di Benedetto, C. Anthony; Parry, Mark E. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
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A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model
Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 207-217
Persistent link: https://www.econbiz.de/10001041181
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Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
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Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.; Zhang, Yufei; Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10011816963