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~isPartOf:"International journal of retail and distribution management"
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International journal of retail and distribution management
Economics Papers from University Paris Dauphine
7,562
Economics Thesis from University Paris Dauphine
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Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
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