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Conceptualising the framework for effectiveness of customer value co-creation in service innovation
Shah, Tejas R. - In: International journal of services and operations management 31 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011981101
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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Customer self-service platform : the next practice for servitization of manufacturing
Nie, Yong; Kosaka, Michitaka - In: International journal of services and operations management 25 (2016) 2, pp. 259-273
Persistent link: https://www.econbiz.de/10011636430
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Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
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Innovation development in service firms : a three-model perspective
Anning-Dorson, Thomas - In: International journal of services and operations management 28 (2017) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011813446
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The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas; Hammedi, Wafa; Poncin, Ingrid - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.; Fischer, Eileen; Chen, Yongjian - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
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Rising to Stardom : an empirical investigation of the diffusion of user-generated content
Liu-thompkins, Yuping; Rogerson, Michelle - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10009558969
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Exploring value co-creation in the emerging business service context
Komulainen, Hanna; Tapio, Jarkko - In: International journal of services and operations management 14 (2013) 4, pp. 399-420
Persistent link: https://www.econbiz.de/10009742830