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~isPartOf:"International journal of services technology and management"
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On the value of data in indust...
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Modelling customer lifetime value in contractual settings
Heitz, Christoph
;
Dettling, Marcel
;
Ruckstuhl, Andreas
- In:
International journal of services technology and management
16
(
2011
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10009373617
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