//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Glass ceiling or sticky floor?...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
2
Sports marketing
2
Ambush marketing
1
Beziehungsmarketing
1
China
1
Commonwealth games
1
Competitive advantage
1
Consumer behaviour
1
Customer satisfaction
1
Customers' perceptions
1
Dienstleistungsqualität
1
Emerging local events
1
Guerilla marketing
1
Guerilla-Marketing
1
Instagram
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Media behaviors
1
OTT services
1
Online-Marketing
1
Perception
1
Relationship marketing
1
Service quality
1
Social Web
1
Social media
1
Social web
1
Sponsoring
1
Sponsorship
1
Sport
1
Sport event
1
Sports
1
Sportveranstaltung
1
TAM
1
Twitter
1
Wahrnehmung
1
Wettbewerbsvorteil
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Li, Bo
3
Scott, Olan K. M.
2
Wang, Jerred Junqi
2
Burton, Nicholas
1
Mastromartino, Brandon
1
Qian, Tyreal Yizhou
1
Xu, Maowei
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
MPRA Paper
13
China economic review : an international journal
12
Journal of the American Statistical Association : JASA
7
China Economic Review
6
NBER working paper series
6
Economics letters
5
European journal of operational research : EJOR
5
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
5
International journal of production research
5
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
5
PBCSF-NIFR Research Paper
5
Energies
4
Journal of the American Statistical Association
4
Kieler Arbeitspapiere
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Applied Energy
3
Asian Agricultural Research
3
Discussion papers / CEPR
3
IMA journal of management mathematics
3
International review of financial analysis
3
Journal of Asian economics
3
Journal of Comparative Economics
3
Journal of retailing and consumer services
3
Kieler Diskussionsbeiträge
3
NBER Working Paper
3
Transportation research / E : an international journal
3
Working paper / National Bureau of Economic Research, Inc.
3
Biometrika
2
CESifo Working Paper
2
Computational Statistics & Data Analysis
2
Computational economics
2
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Economic research
2
Energy
2
Frontiers of business research in China : selected publications from Chinese universities
2
IEEE transactions on engineering management : EM
2
Insurance / Mathematics & economics
2
International Journal of Sports Marketing and Sponsorship
2
International journal of business excellence
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
2
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
3
Reversing equity transfer in sponsorship for competitive advantage of emerging local events : quantitative evidence from an experimental study
Wang, Jerred Junqi
;
Qian, Tyreal Yizhou
;
Li, Bo
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 748-766
Persistent link: https://www.econbiz.de/10013370489
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->