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~isPartOf:"International journal of sports marketing & sponsorship"
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International journal of sports marketing & sponsorship
NBER working paper series
13
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International journal of production economics
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International Journal of Production Economics
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International review of financial analysis
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New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
2
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
3
Reversing equity transfer in sponsorship for competitive advantage of emerging local events : quantitative evidence from an experimental study
Wang, Jerred Junqi
;
Qian, Tyreal Yizhou
;
Li, Bo
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 748-766
Persistent link: https://www.econbiz.de/10013370489
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