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Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein; Mohammadi, Sardar; Babaei, Mehdi; … - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen; Dickson, Geoff; Delshab, Vahid; Gerke, Anna - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
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Member identity in fitness centres and its consequences : an examination of members and managers' perspectives
Pedragosa, Vera; Biscaia, Rui; Naylor, Michael; … - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 638-660
Persistent link: https://www.econbiz.de/10014381119