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Chapter 1. Introduction -- Chapter 2. Digital Age, Business Strategy, and Firm's Performance -- Chapter 3. Downtime and Business Continuity -- Chapter 4. BCM, DRP - Compliance in Practice -- Chapter 5. Master Contingency Plans and IT Auditing -- Chapter 6. Business Models and The Concept of...
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Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management – shaping change processes successfully.
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Chapter 1. Postal and Electronic Communications services: together again? -- Chapter 2. Potential Insights for U.S. USO from recent Federal Communication Commission’s Broadband Auctions -- Chapter 3. Postal Services. Quo Vadis? -- Chapter 4. How the fragmentation of the postal supply chain...
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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...
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Neues Meta-Targeting im Online-Handel -- Geschäftsmodell des Online-Handels -- Formen des Online-Handels -- Geschäftssysteme und Benchmarks im E-Commerce -- Best Practices und Risiken im Online-Handel.
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