The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...

This book examines the global HIV/AIDS pandemic from a multidisciplinary perspective, analyzing its economic impact, the reasons behind the political response to the pandemic, international laws relating to public health and patents and mechanisms for financing global and national responses. The...