Showing 1 - 5 of 5
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …
Persistent link: https://www.econbiz.de/10010458242
Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less characteristic for their competitive environment. This is...
Persistent link: https://www.econbiz.de/10009787415
innovation. While previous studies have often considered patents and trade secrets as substitutes for one another, we investigate … the complementary role of the two protection methods. We identify protection strategies for single innovation firms and … for the same innovation or for different innovations. Employing firm panel data from Germany, we find fairly few …
Persistent link: https://www.econbiz.de/10011539042
The paper analyzes how geographical clustering of beneficiaries might affect the effectiveness of public innovation … facilitate innovation through knowledge spillovers and other localization advantages. Public innovation support programs may …
Persistent link: https://www.econbiz.de/10011570574
Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems not to be the case. The proportion of trademarking firms...
Persistent link: https://www.econbiz.de/10010458246