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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Crowdsourcing"
~subject:"bottom of the pyramid"
~type_genre:"Case study"
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International journal of technology marketing : IJTMkt
Open innovation : new product development essentials from the PDMA
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ECONIS (ZBW)
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A process approach to harnessing crowd-sourcing for new product development
Jagoda, Kalinga
;
Maheshwari, Bharat
;
Roy, Daniel
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010201178
Saved in:
2
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
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