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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj; Bolar, Kartikeya; Mallya, Jyothi; … - In: International journal of wine business research 34 (2022) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10012886214
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Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo; Anabila, Peter; Saini, … - In: International journal of wine business research 34 (2022) 1, pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston; Lakner, Zoltán; Unger-Plasek, Brigitta - In: International journal of wine business research 35 (2023) 4, pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
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Indian women consumers' wine choice : a study based on conjoint analysis
Payini, Valsaraj; Mallya, Jyothi; Piramanayagam, … - In: International journal of wine business research 34 (2022) 4, pp. 469-494
Persistent link: https://www.econbiz.de/10013454403
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That old saying about wine and age : identifying South African age-cohort preferences
Kruger, Martinette; Viljoen, Adam - In: International journal of wine business research 34 (2022) 4, pp. 495-522
Persistent link: https://www.econbiz.de/10013454429
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Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie; Sassenberg, Cindy; Sassenberg, … - In: International journal of wine business research 34 (2022) 4, pp. 523-541
Persistent link: https://www.econbiz.de/10013454431
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The COVID-19 pandemic, customer satisfaction and sales performance in wine tasting rooms in the Finger Lakes region of New York State
Davis, Trent James; Gómez, Miguel I. - In: International journal of wine business research 34 (2022) 2, pp. 173-189
Persistent link: https://www.econbiz.de/10013361895
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The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention
Toni, Deonir de; Pompermayer, Rogério; Lazzari, Fernanda; … - In: International journal of wine business research 34 (2022) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10013361897
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Craft breweries' environmental proactivity : an upper echelons perspective
Sozen, Erol; Rahman, Imran; O'Neill, Martin - In: International journal of wine business research 34 (2022) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10013361899