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How strong and generalisable is the generation Y effect? : a cross-cultural study for wine
Mueller, Simone; Remaud, Hervé; Chabin, Yann - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 125-144
Persistent link: https://www.econbiz.de/10009244344
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Generation Y and wine
Mueller, Simone (contributor) - 2011
Persistent link: https://www.econbiz.de/10009244348
Cover Image
How strong and generalisable is the Generation Y effect? A cross-cultural study for wine
Mueller, Simone; Remaud, Hervé; Chabin, Yann - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10009164568