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~isPartOf:"International journal of wine business research : IJWBR"
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International journal of wine business research : IJWBR
Working Papers / Department of Economics and Finance, La Trobe Business School
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Australian economic history review : a journal of economic, business & social history
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Successful social media and ecommerce strategies in the wine industry
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Using family heritage to market wines : a case study of three "New World" wineries in Victoria, Australia
Strickland, Paul
;
Smith Maguire, Jennifer
;
Frost, Warwick
- In:
International journal of wine business research : IJWBR
25
(
2013
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10009770377
Saved in:
2
Using family heritage to market wines: A case study of three "New World" wineries in Victoria, Australia
Strickland, Paul
;
Smith-Maguire, Jennifer
;
Frost, Warwick
- In:
International journal of wine business research : IJWBR
25
(
2013
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10010138469
Saved in:
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