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How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye; Jo, Myung-Soo; Sarigollu, Emine - In: International marketing review 40 (2023) 6, pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
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The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun; Ge, Jiaye - In: International marketing review 40 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10014227446